In Friday's class we covered rhetorical appeals. Here are the basics:
Aristotle was the first to discuss the way rhetoric is a part of ALL speech, and in doing so, he identified three types or modes of rhetorical appeal:
Pathos Appeal- Appeal to the emotions of an audience
Example- "Terrorists can and will take advantage of a society based on personal freedoms."
Ethos Appeal- Appeal to shared assumptions between speaker/writer and audience in order to establish credibility with an audience
Example- "We all know what it is like to go through a bad relationship, but I'm here to tell you that you really can find your soul-mate."
Logos Appeal- Appeal to logic; offering logical proofs
Example- "Only 14% of the U.S. populace supports gun control; therefore, no gun legislation is needed in the U.S."
Remember, speech can contain more than one type of appeal simultaneously, and sometimes all three.
Aristotle was the first to discuss the way rhetoric is a part of ALL speech, and in doing so, he identified three types or modes of rhetorical appeal:
Pathos Appeal- Appeal to the emotions of an audience
Example- "Terrorists can and will take advantage of a society based on personal freedoms."
Ethos Appeal- Appeal to shared assumptions between speaker/writer and audience in order to establish credibility with an audience
Example- "We all know what it is like to go through a bad relationship, but I'm here to tell you that you really can find your soul-mate."
Logos Appeal- Appeal to logic; offering logical proofs
Example- "Only 14% of the U.S. populace supports gun control; therefore, no gun legislation is needed in the U.S."
Remember, speech can contain more than one type of appeal simultaneously, and sometimes all three.
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| Aristotle (384-322 B.C.E.) |
Apparently, Aristotle also invented the "comb-over"
